Let’s get Ready to Maximize the Holiday, Business Bundle!
September 21 @ 5:30 pm - October 12 @ 8:30 pm$225
Social Media Recruiting
is about learning how to leverage social media to attract top talent. This course will teach you the tools to achieve those goals! The new online format will allow you the convenience of practicing these techniques using your own technology at your own desk!
Attend one or both sessions designed to actively work through the different platforms, understand the importance of target marketing, review of industry best practices and much more! See the full descriptions below.
Part 1 will explore how Facebook, Instagram and Twitter are used to effectively source candidates and the importance of targeted social media advertising in finding, retaining, and recognizing great talent. The course will also talk about marketing our organizations online and how to build an online presence on these medias.
Part 2 will dive into LinkedIn, Pinterest, and YouTube as organic and paid platforms. This section will go into paid LinkedIn Jobs, as well as organic tools on all the medias covered during part 2 that can be used for branding, content creation, and engagement. Also discussed will be the best industry practices for text messaging with candidates as a means of communication during the hiring and interview process.
Tuesday, September 21, 2021
Effective Interviewing Techniques
How important is selecting the right employee for your organization? How often do you ask managers and/or supervisors to conduct interviews? This 4-hour training will cover the essential interview skills all supervisors and managers need to know to legally and effectively interview applicants at any level in the organization. We cover the laws and regulations that impact interviewing applicants, build job profiles, practice mock interviews, and work through the dos and don’ts of interviewing. As the employment landscape continues to change, legal and effective interviewing is a critical skill all managers and supervisors need in this changing environment.
Tuesday, September 28, 2021
WordPress for the People
Creating and maintaining a website used to be a very complex and technical challenge. Fortunately, there are many tools available that make that task much easier and even fun.
WordPress is the most popular Content Management System (CMS) used in the world. Of course, there are others, such as Wix, Squarespace, Drupal, Joomla, and dozens of others.
WordPress is open source software, meaning the code is free and available to anyone (there are several other open source CMS products). Free means free, really! You can download the software and create websites for free in a matter of minutes.
What’s the catch? Well, even though the software is free, there are other factors involved that may cost you something, like web hosting, technical support, learning, plug-ins and add-ons. Many of these are available for little cost. Building and hosting a website is not entirely free, but by using WordPress, and other open source or low-cost solutions, doesn’t have to break the bank.
In this course, you will learn how to “spin-up a WordPress instance,” or put simply: get a site started.
- We’ll explore the differences between WordPress.com and WordPress.org
- How to install a theme
- Creating pages and posts
- The magic of plug-ins
- Editing and posting
- Using images, graphics and “blocks”
- And a whole lot of other cool stuff!
In order to participate in this course, you will need a laptop computer (PC, Mac or Linux) that is internet accessible (that can be brought to class), as well as a functional, personal Gmail account (not associated with another organization, such as an .edu ). There will be no required text for this course; all necessary review materials will be provided.
Tuesdays, October 5 & 12, 2021
Class: 5:30pm – 7:30pm
Lab: 7:30pm – 8:30pm
You Get the Entire Bundle:
WordPress, Social Media Recruiting & Effective Interviewing Techniques
12 hrs. for only $225
Hybrid class: In-person or virtual option. Indicate preference on registration form.